How the WhatsApp API Can Help Your Business
WhatsApp API is a powerful and affordable solution for businesses. They want to engage with customers via WhatsApp. It can help you create personalized communication flows. Boost your sales & provide top-notch customer support.
You can use the WhatsApp Business API. Automate typical messages like greetings, away messages, and chat notifications. You can also use advanced automation features like bots, chatbots, and transactional notifications.
Message Templates
Message templates are a great way to connect with your audience. But it is important to know the rules of a template before you start sending them.
WhatsApp reviews and approves each template that you send. The process usually takes less than 48 hours. But may take longer if your template content violates WhatsApp’s policies.
Once a template is approved, it can be sent once per day. You can also edit templates up to 10 times per month.
The name of the template should be unique. That might include lowercase alphanumeric letters and underscores. It should also be in the correct category and language.
Variable parameters should be correctly formatted using curly braces and surrounded with text. The correct number of curly brackets is two on the left side and two on the right.
The template should not have any grammatical or spelling mistakes. Messages with these errors might not get approved. It may prompt customers to view the messages as spam.
User Identity Notifications
The WhatsApp API allows businesses to communicate with their clients. Through the world’s most popular messaging service. It helps businesses communicate appointment reminders and shipment updates. Also payment updates, issue resolutions, and other messages.
Businesses can also utilize chatbots for customer support thanks to the API. Which may provide their clients with an intuitive and tailored experience. These bots are capable of handling the most difficult requests. And assist organizations in resolving support tickets more quickly. And improving overall customer satisfaction.
Furthermore, the API’s AI-powered chatbots may capture vital user data and consumer feedback. This can assist firms in better understanding their customers. and will conduct more focused marketing activities in the future.
A verified green tick badge on your business display name is a great way to build brand trust. And credibility among your customers. However, it’s important to note that not all businesses are eligible for this feature.
Opt-ins
To be able to send notifications through WhatsApp, you must first obtain a user’s consent. This is a relatively simple process, but it requires careful attention to detail.
Opt-ins have traditionally been obtained through third-party methods. But, you may now collect them directly without the use of any other programs. This implies you can collect opt-ins from visitors to your website. For example, through an interactive voice response (IVR) flow. Or a WhatsApp thread initiated by the customer.
One of the most efficient times to do this is during the checkout process. Customers in retail, logistics, and travel, for example, can be asked to join WhatsApp. As part of the checkout process, increasing their opt-in rate.
To do this, create a custom landing page or an in-app pop-up screen. That clearly explains the benefits of opting in to receive WhatsApp notifications. Include a checkbox with an input feed for the user’s phone number. Make sure you follow all of WhatsApp’s brand guidelines.
Contact Management
WhatsApp has several capabilities that enable businesses to manage their contacts better. This includes verifying and importing contacts to a WhatsApp CRM. managing their identities through User Identity Notifications, as well as managing their opt-ins.
Using the API, businesses can also participate in multichannel/multiparty interactions. It creates automated chatbots and delivers notifications, alerts, and updates. It integrates WhatsApp with their CRM and more. These features help companies boost their sales and improve their customer support.
For example, BMW Germany lowered callback requests by 60% after using the API. This helped them achieve their goal of higher-quality customer support.
The WhatsApp API allows companies to personalize their messages. By fetching customer details from pre-existing data stored in their address books. This way, businesses can build trust in their brand.
Businesses can also send Interactive Session Messages to customers. It simplifies the purchasing process. These can include list messages, reply buttons, and single product, and multi-product messages. These can be useful for e-commerce brands in specific.
