No matter what the purpose, an outbound email campaign requires a significant amount of time and effort. The first step is to gather the email addresses, divide them into groups and create a customized email.
If your emails were going to SPAM instead of your recipients’ inboxes, you’d be wasting your time. Your email’s ability to reach its intended recipient is directly correlated to the sender’s reputation. Take careful care of it and don’t let anything happen to it.
Sending emails to invalid addresses and having them bounce back is one of the worst things you can do to your sender’s reputation. The best method to prevent this is to make sure your email address is correct before sending it out.
When it comes to email verification, here is the spot for you. In the following paragraphs, you’ll learn how and why this is so crucial.
What is the purpose of email validation?
Verifying email addresses to eliminate any nonexistent, invalid, or undeliverable ones is part of email validation. That’s what it’s all about. The email validation process contains the following steps, which are described in further technical depth below:
- looking for any @ symbols that have been omitted or are in the wrong location in an email address, for example
- confirming the server’s ability to accept emails by checking the domain’s DNS records
- verifying the existence of a recipient’s inbox by utilizing the SMTP protocol
This is a quick rundown of the email validation procedure. The quality of your list will suffer if you don’t incorporate specific additional tests, such as looking for expired email addresses. You can learn more on this subject, by reading this article.
What’s the point of verifying your email address list?
As we indicated at the outset, cleaning your email list of invalid email addresses increases email deliverability. Moreover, it safeguards the integrity of your domain name.
You’ll get a bounce back if you try to send an email to an invalid address. An increase in bounce rates (the proportion of emails returned as undeliverable) might damage your sender’s reputation or possibly remove your domain from the Internet.
What’s up with that? The email service provider identifies you as a spammer if you have a lot of bounces since spammers don’t care about the quality of their email list. Emails with a lousy sender reputation are more likely to get in the SPAM bin or never be delivered.
Your domain might wind up on a blacklist if you overlook a bounce rate of more than 2% and do nothing about it. Furthermore, escape from an Alcatraz-like jail like a blacklist might be very difficult or even impossible. Most of the time, it’s simpler to create a new domain than to delist an existing one most of the time.
So to avoid this disaster, make sure that your email list is of the highest quality. Verify email addresses before launching a campaign rather than purchasing them from a pre-made list.
How do you go about checking and double-checking the authenticity of an email?
Without an email validation tool, it’s impossible to tell whether an email address on your list is legitimate until you send an email to it, see if it bounces, and manually delete any incorrect addresses. Because each bounced email represents a danger to your sender’s reputation, you want to prevent bounces in the first place. This makes little sense, though.
You may use email validation tools, or so-called email verifiers or email checkers, to validate email addresses before sending. It is possible to use these tools to discover which email addresses on your list are undeliverable and safe to send. What is the mechanism through which they operate? Email validation services connect to your recipient’s server, examine the response, and provide you with data about which emails are invalid without sending a single email.